It doesn’t matter how long you’ve been around. Whether two days or fifty years, you’ve undoubtedly been asked to do something you’ve never done before. From taking your first step to getting your first job, you wouldn’t where you are today if you hadn’t (successfully) given life’s challenges a shot.
Today’s business owners are faced with the same scenario on a regular basis. Some choose to launch companies focusing on innovative, cutting-edge products. Others take their advertising outside the box and grab the public’s attention. In our case, we chose to be the guinea pig.