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Preparing for the Future

In my work with my clients, I very often see that they are more concerned about the current state of their business than they are about preparing for the future. Their personal future. It’ scary.

Be Prepared by CalsidyroseAgain, I’m not talking about marketing and who their next customers and clients will be. I’m talking about insurance. Health insurance, long term care insurance and life insurance. And lastly, their will.

Too many people coast from one day to the next assuming that everything will be ok. Not to be a downer, but this is unfortunately not always the case. From a case of strep throat to a car accident to death, life has its hiccups, and as business owners we must be prepared for them.

See That Button Over There?

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*****

Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.

Pleas to Prioritize

Business Graphics 8 by DaVinciSDear (Potential) Clients,

As your ever loving and faithful virtual assistant, I write to you today in frustration. Many of you don’t know what your priorities are or what you/we/I should be concentrating on. When you call/write me and tell me something urgently needs to be done today I WILL bump all YOUR other items down to take care of it. I will not argue with you, as most of you like to get to the point and on with your day.

POP vs IMAP

KONICA MINOLTA DIGITAL CAMERAOkay, I admit it. I don’t always know everything. This is precisely why I called GoDaddy last week. No matter what I did and what settings I used I couldn’t get my email to send properly on my new iPhone. What I didn’t expect out of the phone call was for the technical service representative to give me a better way to send and receive email across my whole business network.

A Picture Is Worth a Thousand Words

Picture-Thousand-WordsCome on…  I know you’ve heard it before…

A picture is worth a thousand words.

With this being the case, I am flabbergasted about how many people (our clients included) don’t realize the importance of including an image or video with EVERY Facebook post. A picture is worth a thousand words, ESPECIALLY in social media marketing!

The True Value of Stellar Customer Service

As I mentioned in yesterday’s post, I recently got Adobe’s Creative Cloud product and have enjoyed working in Adobe CS6. Unfortunately, however, I have not been able to download the applications I use onto my laptop due to a cryptic error. After speaking with numerous Adobe Tech Support representatives today, I realized the true value of stellar customer service.

Favorite Things: Fall 2013

It doesn’t matter whether or not you are a business owner – I’m pretty confident you come in contact with new tools and services on a daily basis. If you’re like me you like to read reviews before you invest time and/or money on new products. Following are my thoughts on a few new (to me at least) products I’ve encountered in the past three months and my favorite things about them.

Windows8Windows 8
Dave bought me a new laptop this summer while I was pregnant with our daughter and it is equipped with Windows 8. My PC has Windows Vista. I am not a fan of 8. Here are some reasons why…