In my work with my clients, I very often see that they are more concerned about the current state of their business than they are about preparing for the future. Their personal future. It’ scary.
Again, I’m not talking about marketing and who their next customers and clients will be. I’m talking about insurance. Health insurance, long term care insurance and life insurance. And lastly, their will.
Too many people coast from one day to the next assuming that everything will be ok. Not to be a downer, but this is unfortunately not always the case. From a case of strep throat to a car accident to death, life has its hiccups, and as business owners we must be prepared for them.