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Is Your Email Signature Naked?

Paper Clip by kristjaHey you! Before you begin reading this article I need you to do something. Launch your email client and tell me what you see. Is your email signature naked?

By naked I mean one or all of the following:

•  No signature on your emails (new or replies) whatsoever…  Tsk tsk tsk!
•  Your name is there but without any contact information
•  You have your name, email address and phone number but your business URL and/or social media pages are missing
•  You have all of the above, however you have no pictures

If you have a complete signature, good for you! I’m proud of you! If not, let’s work on it.

Give Yourself a Gift This Christmas

christmas presents by  CS_McMahonIn a recent  article I spoke of the importance of taking time off from your business for the holidays. After thinking more about it, I realized I meant, more specifically, take time off from your clients. This gives you room to give yourself a gift this Christmas.

The gift I am talking about isn’t something you would necessarily wrap up in gift wrap and place a bow on. This gift would be one that could/would benefit you and/or your business in the new year. What I am talking about? Here are a few examples:

5 Tips for Becoming a Successful Blogger

Blog by jaylopezBefore I begin, I must say that I don’t believe a successful blogger has to be making money directly off his/her blog. Success from blogging can be measured in a variety of different ways: Good content, reader engagement/participation, site visits, client referrals and work, etc. Personally, I measure our blog’s success based on the number of QUALITY comments and interactions we get on each blog post. As such, here are my 5 tips for becoming a successful blogger.

1. Be authentic. Speak in your true voice and never try to change yourself by way of your blog posts. Hopefully you will be contacted regarding your blog someday, and you don’t want that person to wonder, “Who the heck am I talking to? This isn’t the author of that fantastic blog!”

How We Grew Our Subscriber List 750% in Two Months

Arrows 5 by svilen001Wow, it’s been quite a couple of months. We grew our subscriber list 750% in two months. Yup! TWO MONTHS.

Can you say that?

It was quite ingenious, if I can say no myself. I was redesigning our website (doesn’t it look awesome?) and our boys were quarreling behind me. Sometimes I feel like they are always fighting. Anyway… I told them not to (again), and sure enough they continued.

And it struck me. Tell somebody not to do something and chances are they will.

Taking Time for Health and the Holidays

Christmas Lights Bokeh 1 by MeiTengIf you’re a small business owner I welcome you to give your comments and feedback to this article below. When was the last time you took time for health and the holidays? No, I don’t mean taking a couple hours off on Christmas Eve and Christmas Day before hopping back on your laptop to “answer a couple emails.” I mean a whole day. Yes, an entire day devoted to either your health or a holiday. Taking time for health and the holidays is vitally important to your well-being.

Learn and Earn

If your business is anything like ours, you sit at your desk for the majority of the day working on client projects. You chat occasionally with your (AWESOME) co-worker, answer phone calls when they come in, and listen to music to keep yourself entertained. But do you have a desire to Learn and Earn?

“Learn and Earn?” you may be thinking. “What’s that?” Learn and Earn is exactly what it sounds like – learning while earning. In my case, I place my laptop next to my PC, turn on Lynda.com or a webinar, and work while listening. For instance, I am currently going through Lynda.com‘s complete set of Adobe Illustrator tutorials because I know there is a plethora of information I have yet to learn and which will make my job a lot easier and more efficient.

lkr-sm-logoAbout a month ago I signed up for a one-month subscription to Laura Roeder’s LKR Social Media. I have to admit, I only signed up because the first month only cost me $1. (Nevermind the fact that I forgot to cancel my subscription and have recently been charged for… Much more than $1.) Right away I began plowing through the material thinking, “I’m going to make the most out of this $1 because I’m not going to continue past the nearly-free trial.” From the start I learned a tremendous amount about what I was doing wrong on my social media channels. Our followers on Twitter increased immediately, and my LinkedIn profile has been viewed much more than it was two months ago. Both resulted in new client work, so even though we paid for this most recent month of subscription, the amount was covered by the resulting client work.

Learn and Earn doesn’t stop when you shut down your laptop or PC at the end of the day. The information you absorb comes in handy on any relevant client projects down the road. For example, the tips I learned about Twitter and LinkedIn will now be used to help my clients improve their own social media.


Kim SuttonKim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios.  She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.

In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.

Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.

Reading Between the Lines

This past week we posted our first real job listing on our site, and shared it across all our social media channels. While more than 400 people clicked through and an abundance of resumes were received, it became quite clear that not only were people not reading the job description, they were also not reading between the lines. I apologize if this article comes across as more of a rant than an informative article, however in order to best help you and the rest of our readers succeed in your business, I encourage you to step up your game and start reading between the lines.

What do I mean? Keep reading…

3 Tips to Accelerate Your Business on Social Media

As a social media professional, I often hear my clients’ hesitation when approached regarding ways to use social media for their business’ benefit. This is understandable, considering social media can be a major time sucker when not used properly. To ensure your time is being used wisely on social media platforms, I have developed a list of 3 tips to accelerate your business on social media.

Preventing Computer Emergencies

I must first say that no, I did NOT have a computer emergency. This article on preventing computer emergencies serves to help you and new business owners, as computer downtime could mean the loss of a client, if not all your clients.

Blue Screen of Death by Ethan HeinMy primary computer (PC) is not brand new. In fact, it is almost 5 years old. I have a new laptop that was bought this past summer, and just prior to purchasing the laptop a big concern was, “What if my PC goes down?” The thing was/is loaded. Microsoft Office, Adobe’s Creative Suite, Autodesk (AutoCAD) and pictures dating back to the birth of my youngest son in 2005. If I lost everything on the PC I would have been devastated.

Don’t be a Shouldy Business Owner

I know you’re intrigued… Shouldy business owner – What’s that?

Should What by 416styleLet me sum it up for you – “I should have” and “I should” are a shouldy business owner’s favorite expressions. Rather than actually doing or delegating tasks, he or she is should-ing them. Yup, shoulding.

How do you know if you are a Shouldy Business Owner? Here are a few clues: