In a recent introductory consult with a prospective client I asked, “What type of teasers do you have?” The gentleman was confused. No, I was not talking inappropriately and suggesting he use racy methods to try to capture the attention of prospective clients. In the manner in which I was speaking EVERY business owner should be a tease.
What are you offering prospective clients and/or customers to get them interested in you and you products/services?
• Social Media Tracking Spreadsheet – To promote our social media marketing/management services, we offered a free social media tracking spreadsheet to our blog readers. (Didn’t get yours? Click HERE!). Want to know what happened? A LOT of people were interested and requested the spreadsheet, and the same people also signed up for our newsletter(s). In addition, some of these people requested further information about our social media marketing services.
How did “Be a tease” factor in here? We gave/give you the tracking spreadsheet, but NOT the strategy. A lot of people will look at the spreadsheet, realize just how much work is involved in a comprehensive social media marketing plan, and feel overwhelmed. And at the end of the day, hopefully those who are overwhelmed will call in reinforcements — US!
• First Chapter of Your Book – You better make sure the first chapter of your book is REALLY enticing if you are using it to lure customers into buying the full copy. Sadly I own many books which I probably wouldn’t have purchased had I read the opportunity to read the first chapter ahead of time. On the flip side, however, there are many books on my Amazon wish list that may have already been purchased had I been given the opportunity to read the first chapter.
I don’t think I need to explain how “Be a tease” comes into play here. Instead, I want to remind you to make every chapter as unforgettable as the first. In addition, if you include social media links or links to extras within your book, be sure to keep the content constantly fresh and updated.
• Free Membership Trial – If your company sells a membership program of some sort, offering a free or reduced price trial subscription is an incredible way to expand your subscriber base. For example, last year or the year before I was on one of Laura Roeder’s webinars at the end of which she offered a reduced price ($1!!!) for the first month of her LKR Social Media program. To be completely honest, I signed up only because the first month was only $1, and not for any other reason. I figured I would check it out and cancel within the first 30 days so I wouldn’t have to pay full-price ($95) the next month. That’s not quite what happened…
I got sidetracked and never logged in. My reminder came once my card was charged $95, and by that point it was too late to cancel for the month. It was at that point that I decided I better make the most of that $95, and I began working my way through her content. You know what? I was impressed. Not only did I NOT cancel my subscription before the end of that month, but I kept it for about six months. It wasn’t until I had gotten through all the content that I unsubscribed.
Do you have any teasers set up for your business? If not, what is holding you back? No time? Or no idea? Enlisting the help of Sutton Creative Studios’ Business Consulting services is a great way to propel success. We help our clients develop strategies and implement solutions – including those that improve the quantity and quality of clients/customers coming through their door. For more information about our business consulting services please fill out this webform and we will get back to you within 2 business days.
With your success in mind,
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.
Get a copy of Kim’s FREE guide, “10 Top Tools for Small Businesses” by clicking here.