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Be a Tease

In a recent introductory consult with a prospective client I asked, “What type of teasers do you have?” The gentleman was confused. No, I was not talking inappropriately and suggesting he use racy methods to try to capture the attention of prospective clients. In the manner in which I was speaking EVERY business owner should be a tease.

Infusionsoft Aha Moment #1 – Clean Up Your Tags

This is embarrassing. As an Infusionsoft Certified Partner you would think that I would have had my tags on Infusionsoft under more control. Nope, not me. Following another “Aha!” moment this morning, it became abundantly clear that Infusionsoft was telling me “Clean Up Your Tags, Kim!”

Shrinkage is Good

No, don’t go there. The shrinkage I’m talking about today refers to the size of our internal contact list.

And in terms of our contact list, shrinkage is good… sometimes…

In the Bag

Usually when we hear somebody say, “It’s in the bag” they are talking about having secured something big, or at least they think they have. Whether it’s an acceptance on an offer they made, a new job, or a win at a sporting event, saying “It’s in the bag” shows an air of confidence that shouldn’t necessarily be there. It’s almost like counting your chickens before they hatch. As a small business owner, I aim not to get to hyped about what might be coming up unless I have what I REALLY need in the bag already.

Shopping for Your Marketing Team

This past weekend I had an interesting Facebook exchange in response to a post I had sponsored. The topic was social media marketing, and the gentleman said my post sounded like a scam. In the end, he said he doesn’t shop for his marketing team on Facebook, to which I responded to make sure his marketing team knows how to use social media for themselves before he asks them to do it for him. Shopping for your marketing team should never be handled lightly, however just as I told this gentleman, make sure they know social media before paying a retainer.

How We Grew Our Subscriber List 750% in Two Months

Arrows 5 by svilen001Wow, it’s been quite a couple of months. We grew our subscriber list 750% in two months. Yup! TWO MONTHS.

Can you say that?

It was quite ingenious, if I can say no myself. I was redesigning our website (doesn’t it look awesome?) and our boys were quarreling behind me. Sometimes I feel like they are always fighting. Anyway… I told them not to (again), and sure enough they continued.

And it struck me. Tell somebody not to do something and chances are they will.

Social Media Is Not Just Entertainment!

mobile-cuisine.comFacebook, Twitter, Pinterest, Instagram, YouTube, Google+…  Come on, let’s face it. They’re time suckers. We go on when we’re bored or stressed, or perhaps when we’re trying to stay awake after a heavy lunch. But folks, social media is not just entertainment – It can make or break your business!

6 Signs You Need to Hire a Graphic Designer

In the hustle and bustle associated with running our own small businesses, it’s very easy to allow sub-par marketing materials to be distributed while we focus on the needs of our clients. Rather than try to take (nonexistent)  time to work on your business graphics yourself, here are the 6 signs you need to hire a graphic designer.

Chooks by moggs oceanlaneA chicken scratch in dirt would be better than your current “business card.” Seriously. I don’t know what people were handing out at the last networking event you attended, but using a scrap of paper you found in your glove compartment isn’t the way to earn new clients.

Benefits of Blogging for Business

I don’t know how we missed it, but NaBloWriMo passed us by. NaBloWriMo, in case you don’t know, stands for National Blog Writing Month. It was in October**. I’ve decided that in conjunction with NaNoWriMo, Sutton Creative Studios will make November our own BloWriMo. What does this mean? I’m going to write a blog article everyday for Sutton Creative Studios.

Blog PicYes, an article every day is going to be A LOT of work. I’m hoping the creative juices will be flowing word-wise, as they have been blessing me graphically. With all I will be putting out, however, I know the benefits for the business could be substantial. With all the extra content people will be seeing, Sutton Creative Studios could definitely benefit from a few more visitors.

With that thought in mind, I decided to spin Day 1 into Why You Should Join Me: Benefits of Blogging for Business. Do you have a blog for your business? You should!

A Picture Is Worth a Thousand Words

Picture-Thousand-WordsCome on…  I know you’ve heard it before…

A picture is worth a thousand words.

With this being the case, I am flabbergasted about how many people (our clients included) don’t realize the importance of including an image or video with EVERY Facebook post. A picture is worth a thousand words, ESPECIALLY in social media marketing!