Lately I’ve been networking in quite a few Facebook and LinkedIn groups, particularly those comprised of virtual assistants. You would be surprised by the camaraderie in these groups, especially considering that we’re supposedly competing for work. Rather than being standoff-ish, however, we help each other out. We cheer for each other when somebody land a first (or another) client, and we provide insight about invaluable tools and applications. Because of my active participation in these groups, several members have asked how we built our business to where it is today. Because of this, here are my “5 Steps to Building a Successful Virtual Assistance Business.”
1. Start Out Humble. Let’s face it. Even if you’ve been an executive or administrative assistant for the past 15 years, you don’t have virtual assistant experience. The people you are marketing to, all over the world, don’t know you from the next person, and you need to know that. Sacrifice your high-paying hourly rate until you can build a reputation. That’s what we did, and now we’re making more than we had ever hoped!
2. Find Your Niche. Without us even realizing it, our client base suddenly became predominantly marketing consultants. I honestly didn’t even realize this until earlier this week when I was working on our clients page of our redesigned website. We were good at what we did for our initial marketing clients, and they spread our name. Then those people spread our name and the rest is history. I’ve told Dave more than once that if I could go back 15 years and choose a different college major I would choose social media marketing. Unfortunately I then realize social media marketing as we know it today didn’t even exist back then. I feel old.