At a recent family barbecue, we noticed our brother-in-law was wearing branded attire for his fire protection business. A nice polo shirt and hat proudly showed off the company logo and for a moment I thought it would be awesome to have branded attire for our business. Then it occurred to me – for us, this wouldn’t be marketing that makes sense.
Business owners should constantly be evaluating their marketing budget and the way(s) in which they are spending their funds. For example, a local coffee shop would probably benefit more from an advertisement in the local high school football team’s program than they would if spending the same amount of money on Google ads with no geographic targeting.